{"id":1107,"date":"2020-01-31T16:09:57","date_gmt":"2020-01-31T22:09:57","guid":{"rendered":"https:\/\/meitlercom.flywheelsites.com\/?p=1107"},"modified":"2020-01-31T16:17:45","modified_gmt":"2020-01-31T22:17:45","slug":"enrollment-and-value","status":"publish","type":"post","link":"https:\/\/meitler.com\/2020\/01\/31\/enrollment-and-value\/","title":{"rendered":"Enrollment and Value"},"content":{"rendered":"\n<p>I\u2019m spending\na lot of time with Catholic schools in the Midwest and Northeast where\nenrollment trends are a concern and a challenge.&nbsp; We often hear and see through research that\npopulations are changing and shifting, more people are moving to the sunbelt\nand warmer climates, and many Catholic families and families in general are\nhaving fewer children. Too often we hear that demographics are impacting\nenrollment as there are simply fewer children out there.<\/p>\n\n\n\n<p>A recent article by Nathan D. Grawe entitled <a href=\"https:\/\/www.chronicle.com\/interactives\/20191101-Grawe\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\u201cThe Enrollment Crash Goes Deeper Than Demographics,\u201d (opens in a new tab)\">\u201cThe Enrollment Crash Goes Deeper Than Demographics,\u201d<\/a> provides an interesting take on why enrollments at colleges and universities are declining overall.\u00a0 And much of what the author puts forward as a higher education experience fits our view of Catholic schools and what has been taking place in our overall declining enrollments over the past decade or more.<\/p>\n\n\n\n<p>When we lead an enrollment management study or strategic growth planning process, one of the first questions we ask the administrators, faculty and board members is: <em>\u201cWhat distinguishes your school from all others?\u00a0 What do you offer that makes it unique in your market area?\u201d<\/em>\u00a0 We often hear a common response \u2013 <em>\u201cWe\u2019re like a family,\u201d<\/em> or \u201c<em>We have an affordable tuition,\u201d \u201cWe have the most dedicated faculty and staff,\u201d \u201cWe are very Catholic,\u201d<\/em> among other similar descriptions that pretty much many of our schools can voice.\u00a0 Too often we hear these responses at schools where enrollment is becoming or truly is a major challenge, which can be troubling.<\/p>\n\n\n\n<p>In his article, Nathan Grawe says a key to enrollment decline is that school leaders, administrators, boards, etc. are \u201c<em>failing to address changes in the market.\u201d\u00a0<\/em> Many times, these school leaders look to working harder or working smarter and hope <em>\u201cthat good things will happen.\u201d<\/em>\u00a0 What they do not realize is that they are not focusing on offering <em>\u201cvalue\u201d<\/em> \u2013 unique and innovative solutions for the communities they are serving.\u00a0 Having, in current education lingo, <em>\u201ccutting edge, high quality 21<sup>st<\/sup> century programs\u201d<\/em> that generate interest in a school can make parents and families aware of the distinction and value our Catholic schools.\u00a0 We often refer to this as building a strong value proposition.\u00a0 <\/p>\n\n\n\n<p>People shop differently for their children\u2019s education today and all of us in school leadership roles need to keep our finger on the pulse of what our market wants and what they <em>\u201cwill buy.\u201d <\/em><\/p>\n\n\n\n<p><a href=\"https:\/\/meitler.com\/about-us\/team\/thomas-heding\/\">Tom J. Heding<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019m spending a lot of time with Catholic schools in the Midwest and Northeast where enrollment trends are a concern and a challenge.&nbsp; We often hear and see through research that populations are changing and shifting, more people are moving to the sunbelt and warmer climates, and many Catholic families and families in general are [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1110,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Enrollment and Value - Meitler<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meitler.com\/2020\/01\/31\/enrollment-and-value\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enrollment and Value - Meitler\" \/>\n<meta property=\"og:description\" content=\"I\u2019m spending a lot of time with Catholic schools in the Midwest and Northeast where enrollment trends are a concern and a challenge.&nbsp; 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