{"id":1021,"date":"2019-08-29T12:01:24","date_gmt":"2019-08-29T17:01:24","guid":{"rendered":"https:\/\/meitlercom.flywheelsites.com\/?p=1021"},"modified":"2019-08-29T14:22:45","modified_gmt":"2019-08-29T19:22:45","slug":"enrollment-and-the-power-of-moments","status":"publish","type":"post","link":"https:\/\/meitler.com\/2019\/08\/29\/enrollment-and-the-power-of-moments\/","title":{"rendered":"Enrollment and the Power of Moments"},"content":{"rendered":"\n

I am currently reading for a second time, The Power of Moments: Why Certain Experiences Have Extraordinary Impact,<\/a> <\/em>by Heath & Heath. It explores the examples and research on how some brief encounters or experiences can strike us, impress, affect, and change us. The first time I read it through the lens of my own personal experiences and walked away with a renewed sense of the importance of the weekly family dinner ritual in our home. This time, the connections I am making to this topic are exploring ways to help those I serve in my work as a consultant to assist them in creating defining moments in the constituencies they serve. Heath & Heath\u2019s research suggests there are specific defining moments in our lives that create meaningful experiences that ultimately stand out in our memories (p. 4). And, that people\u2019s defining moments share common elements. More specifically, moments of elevation, insight, pride and connection. <\/p>\n\n\n\n

Recently, I sat down with a person serving as the Director of Admissions. She shared with me that 65 students applied to the school, 43 were accepted and 25 enrolled. I asked what the current practice was in alerting a student that his\/her application was accepted. She said the parents receive an email.\u00a0 If we apply the research of the power of moments to this process, could the school \u00a0be missing an opportunity to create a defining moment that might possibly increase the likelihood the child enrolls? Why not capitalize on the element of pride, elevation or even connection? <\/p>\n\n\n\n

Here are some examples of ways a school could create a defining moment for parents and their children:<\/p>\n\n\n\n