What’s the TLDR of Student Retention?
- Formal year-round commitment from staff
- Cultivating personal connections with students and parents
At the beginning of the calendar year, and halfway into the school year, schools are thinking about student retention. Many are in the middle of re-enrolling their current students and recruiting new students for next year.
On a practical level, enrollment is the lifeblood of a school, including public, private, independent Catholic and other religiously affiliated schools. So it makes sense that schools put a lot of effort into marketing and messaging, into the recruitment and registration of new students.
However, in the Catholic world, some of those same schools do not put as much passion into student retention. Their retention efforts do not extend much beyond their re-enrollment systems, and even those can sometimes be on auto-pilot. If a school is going to have a truly healthy enrollment, retention needs to be about more than just processes.
During Catholic Schools Week, and the communities of over 5,000 Catholic schools across the country celebrate what makes Catholic schools outstanding.
A school’s student retention efforts need to be outstanding as well. They must be driven by commitment and connection. Let me explain.
Why Year-Round Commitment is Essential for Student Retention
In our experience, schools do best if they give a level of time, attention, energy, and creativity to student retention efforts as they do to recruiting new students.
That means retention is a year-round activity that is collaborative and multi-faceted. We recommend establishing a formal retention committee or task force. This is a group of faculty, staff, and administrators that is responsible for attending to retention throughout the year.
They should identify the causes of any enrollment issues, and faculty and staff throughout the school should know that this is the group to be informed if any students or families are dissatisfied.
A group like this can bring diverse perspectives to student retention and can also help nurture a culture of retention in their various departments.
In the midst of all the responsibilities and time constraints that come with working in a Catholic school, commitment means that the retention committee chooses to invest time in this important work.
The committee members should gather and analyze data (e.g. are there particular grade transitions where the retention rate is low?).

They should conduct regular satisfaction surveys asking parents in what ways their children are doing well and in what areas they might be having a harder time. And they should conduct exit interviews with families that choose to leave the school.
Success Story
Throughout Scott County, Iowa, diocesan, parish and school leaders worked with Meitler to create a more regional and collaborative system for grades PK-12 involving all five school communities. This expanded recruiting activities, reduced competition and improved student retention.
Student Retention Requires Cultivated Connection with Students and Families
Most importantly, all faculty and staff need to invest time in strengthening connections with students and families. Relationships are at the heart of student retention.
Several years of Meitler data collected from many schools across the nation indicates that students like being where they feel safe, valued, cared for, and supported. Parents want their kids to feel that way as well. All schools, including Catholic schools, need to be intentional about building connections in every classroom with every student.
In addition, because parents are in those classrooms to experience those same connections, schools should be intentional about reaching out to parents as well.
3 Proven Strategies to Build Connections and Increase Retention
Personal Outreach
Parents love personal outreach from faculty and administrators.
When a teacher, assistant principal, or principal picks up the phone or sends an email telling a parent something good about their child, the parent feels the school sees their child, cares for their child, and has a personal connection.
Write a Thank-you
Some schools have had success with sending a written thank-you note to families when they re-enroll, thanking the parents for trusting the school with their child. This can be a sign to parents the school treats its students with joy and gratitude, not taking their enrollment for granted.
Feedback
Another option is to reach out to a parent to ask them how the year is going for their child and for them. You get lots of great feedback and parents feel that their opinion matters.
When a school has a culture of responsiveness and parents feel like partners, they are more likely to be willing to work through concerns or find a way to make things work financially.
Don’t Ignore Student Retention
Commitment and connection are already at the heart of a school’s mission and identity and its educational program.
Recognizing them as drivers of student retention as well can strengthen a school’s enrollment and therefore its overall vitality.
At Meitler, we collaborate with your school to improve your commitment to student retention, and strengthen relationships with families. Contact Meitler today to strengthen your school’s student retention.

