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Ideas for Parish Evangelization Efforts

September 1, 2021

From a previous blog, you are aware that the Catholic community until recently did not have to concern itself with evangelization efforts. Immigration and birthrate filled our churches and parish rosters. Today, most evangelization efforts in Catholic parishes are directed toward making intentional disciples and then sending them to evangelize others. What this comes to is asking each disciple how many people he or she has brought to the faith. It is an individualistic approach that does not involve the whole community as it should. Here are some ideas for your parish to focus on evangelization and have the ability to measure your communal efforts.

First of all, parishes must realize that everything we do is evangelizing and catechizing others. What are we communicating to parishioners, guests and the general public through our words, actions and activities?

Parishes must have a clear understanding of the dynamics of evangelization.

  • Inviting and Deepening – a quick view of the Gospels reveals that Jesus invited people to follow him constantly and to spend time with him to deepen the relationship.
  • Welcoming and Involving – a deeper review of the Gospels shows that Jesus welcomed everyone and challenged them to take up his mission.

Parishes should also be aware of their ability to mis-evangelize people. Sometimes in our zeal for the mission of Jesus, we share the message inaccurately or make lesser aspects of the faith the more important ones. This can happen in everyday parish life as easily as it can happen in a faith formation session.

Many parishes are easily discouraged from a focus on evangelization because they feel their efforts cannot be measured. While it will always be difficult to measure what is in people’s hearts, minds, and spirits, every parish has ministry areas which are particularly focused on evangelization and reveal how effective our efforts are. Here are six areas of evangelization upon which every parish can and should be focused.

  1. Faith Formation for Children and Youth – 50% of all Catholics who do not persist in the practice of their faith will do so between ages 0 and 18. How much effort do we spend keeping in contact with families, listening, and encouraging them in the practice of their faith? This area has the greatest potential for evangelization efforts. We know who these people are and that, at one time, they were connected with the Church. Parishes, in general, reach about 75% of elementary-age children and only 50% of high school-age youth.
  2. Young Adults between the Ages of 18 and 24 – Another 25% of Catholics who do not persist in the faith will do so between these ages. Contact is often passed to campus ministry – which we know does not reach every college student – and most parishes do little or nothing for those who enter the work force or live at home while furthering their education. We know these people and can reach out to them rather than hoping some other Catholic ministry will find them.
  3. Sacramental Celebrations – At most Sunday liturgies, there are people in attendance who are searching for direction. Other searchers attend our celebrations of baptisms, weddings, and funerals. What are we teaching about our faith at these celebrations and is our faith so vibrant and visible that some of these guests will want to join us?
  4. RCIA – This is the most obvious evangelization activity in the parish. If no one or only a few are interested in joining the community of faith, what is that telling us about our parish?
  5. New Residents – Most parishes do not follow the comings and goings of people in their areas of service and they should. Every new resident is a potential member of your community. If you do not invite them, they will not come.
  6. Social Events – Most Catholic social events are fund-raisers, not friend-raisers. Think of the fish fries, spaghetti dinners, pancake breakfasts, parish festivals and you realize that the parish appears to be more interested in your cash, than your spirit. The most effective evangelization activity right now among all Christian denominations involves a “free meal.” Many people are hungry out there and looking to be fed and make new friends – even your parishioners.
  7. Care for Those in Need – Many parishes rely on St. Vincent De Paul Societies or the Knights of Columbus to “take care of” the human needs of people. Please read and re-read chapter 25 of the Gospel of Matthew. Parishes should be collaborative in their efforts with other parish, diocesan and civic organizations but must be dedicated and overwhelming in their efforts. According to recent studies and polls, many of the Americans least likely to become Christian or Catholic today are poor. What do you think Jesus would say and do?

How well does your parish evangelize? Determine your base by identifying how well you are doing right now, develop some strategies, and follow your progress year-by-year. Your efforts will be rewarded both now and in the future.

Our Strategic Alliance

August 31, 2021

Our strategic partnership with Ruotolo Associates will deliver seamless services for our clients, from data collection and analysis to creating the strategic plan to capital campaign and full implementation of fundraising and development services. Our job is to take care of the organizations who hire us and make sure their project comes together as smoothly as possible to achieve their goals. Our Managing Director, Angela Gunderson, recently sat down with Ruotolo Associates’ Chief Operating Officer, Steve Michalek to talk about how our partnership will benefit clients across the country.

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Meitler Minute

August 18, 2021

It’s already back to school time! The entire Meitler team wishes each school a blessed school year, and that the coming year is filled with the presence of our Lord. We look forward to watching your schools grow and thrive in 2021-2022. We are here to support you in any way that we can.

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Triangulation and Pentecost Listening

August 9, 2021

“Be assured we will always triangulate the data” is a phrase used by the Meitler team when working with our clients. We triangulate the data to ensure we are not dealing with outliers and are accurately reporting the quantifiable and qualitative data collected. More specifically, a survey reveals information that is tested in a number of focus groups and further supported by collected demographic data, thus triangulated and included in a report.  This type of triangulation aids in assuring the validity of the research by using a variety of methods to collect and analyze data on a particular issue.

Another form of triangulation that is happening today in the public sector and within our schools I find less helpful and one in which Ann Garrido in her book Redeeming Conflict addresses. The term is used to describe efforts to draw folks into a conflict for the purpose of creating a team of supporters. If I am wronged, I reach out to someone or several individuals to garner their support and validate my feelings thus creating a situation that has a victim (me), a rescuer (the person(s) I reached out to in order to validate my feelings) and the villain (the one who I think wronged me). It is used as a means to avoid conflict.  Triangulation allows us to avoid having uncomfortable conversations.  It allows us to find a third party who will tell me that I am not the one with the problem.  In this way, triangulation has a victim, a rescuer, and a villain. Unfortunately, our school and parish leaders are often forced into the role of villain.

Given the murder of George Floyd in May of 2020 and the way in which it propelled the conversation of systemic racism forward, our parish pastors and school leaders have often found themselves in the hot seat.  If a pastor or a principal stands up against racial injustice and attempts to address systemic racism, advocates see racial progress while opponents see reverse discrimination. Or if a pastor or principal adopts the phrase “all lives matter,” advocates will stand in agreement while opponents will say true but it is time for the Catholic church to embrace the values of the Black Lives Matter movement and practice what it preaches. And, rather than the “opponents” going directly to the pastor or principal, often times they take on the “victim” role and rally the support of others to assure them they are not wrong in their protests.

What Garrido suggests is that this type of triangulation comes at a huge cost as it violates the principle of human dignity and subsidiarity. Problems, disagreements, conflicts are best dealt with directly.   Yet, too often these conversations happen behind closed doors, in the parking lot, on social media, and most often neglect to bring the “villain” into the conversation.  Garrido tells the story of a pastor getting so tired of issues not getting addressed during the meeting but then seeing small groups of people gather in the parking lot post-meeting that he moved the chairs to the parking lot saying “it would be better to gather out here since this is where the real meeting is” (p.21).

The time is now for all to muster up the courage to listen toward understanding.  The greatest insight I took away from Garrido’s book that continues to challenge me today is what she called Pentecost listening. Pentecost listening, listening for understanding, or empathic listening is the kind of listening that unites in the midst of diversity.

This is my prayer for our world today. This is my prayer for school leaders, church leaders, teachers, pastoral councils, and all those who are served by our Catholic institutions.  I pray that we all learn to be brave and have the courage to speak directly to those with whom we disagree.  I pray that we enter into those conversations with Pentecost listening believing that through dialogue and empathic listening we can indeed make a difference. I pray that, like Olga Segura’s expression “the Call is Coming from Inside the House,” the call moves all of us to respond in whatever space we find ourselves.  We must work for a better church, a better community, a better school, a better world.  We must work for all to embrace our belief in the inherent dignity of the human person made in the image and likeness of God. Let’s triangulate the data, not our communication with one another.

Jackie Lichter, Ph.D

Meitler at 50 – Formation

August 6, 2021

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In 1971, Neal Meitler started a project from scratch with no practical experience or knowledge of the Catholic church, and no sales experience. He refined his research and analysis techniques, building his business with extremely talented staff and the prayerful support of his wife, Carol.

We are celebrating fifty years of Meitler’s “God Story,” as Neal calls it, with a series of interviews, personal reflections, and memories from the consultants who built the company and some of the clients who have experienced the transformational power of data-based planning.

Do you have a favorite Meitler story? We’d love to hear it and maybe share it in our collection. Email us at info@meitlercom.flywheelsites.com.

My consulting career started in 1970 with an MBA in finance, six years of experience in a General Motors HR department, and a willingness to take some risks. However, with no experience in consulting, no sales experience, and zero knowledge of Catholic schools and churches, it is a “God story” about how we eventually developed the Catholic church consulting business.

My only experience with parochial schools was eight years of Lutheran elementary education in rural Kansas, and our two sons attending a Lutheran elementary school. In 1971, after trial and error of consulting on my own, I joined a small commercial consulting group in Milwaukee. The President of the firm was open to letting me try new things and it was there that the Catholic school/church consulting business was born. It is important to note that the consulting adventure was started on a prayerful foundation with encouragement from several Christian mentors. Also important was the willingness of my wife, Carol, to be supportive of the many risks involved.

The school consulting business started with a handful of Catholic and Lutheran elementary schools in Milwaukee. As we developed confidence based on our work with these schools, we slowly expanded to other dioceses in the State of Wisconsin, including some small high schools. Our school consulting group expanded to six full-time people and one religious sister and one priest, each a former superintendent of Catholic schools. It was during this time that we began to speak of our work as a “mission” to the church. We also began focusing exclusively on strategic planning with Catholic schools and dioceses. We had not started out with the objective of being a national firm, but as we expanded to more and more dioceses, we eventually had a national client base.

Being a realist, I became increasingly aware that my being a non-Catholic presented a limit on how much the firm would be trusted by bishops in larger Archdioceses with big assignments. At that time I was working with Tom Heding, the Superintendent of the Diocese of San Bernadino.  Tom had the confidence of his bishop, all of the principals, as well as fellow California superintendents, plus he was seminary trained as a member of the Society of the Divine Word.  He agreed to join the firm as our President and I was happy to step back into the role of senior consultant, letting Tom take the lead. Tom and his team are to be credited with leading the firm to the national reputation that it has today. His team also solidified the Meitler Consultant reputation with high schools and parish planning.

I enjoyed our mission of working with Catholic churches and schools. As data-based consultants, we had confidence in the strategic recommendations that we developed. Consequently, Meitler Consultants developed a reputation for integrity which was consistent with our desire to be good stewards in the work of the kingdom. During the past 50 years, the Lord has blessed the firm. As the first leader of the firm, it is good to know what I started in 1971 continues under the leadership of Angela Gunderson and her dedicated team. At age 83 I have no regrets and would do it all over again.

Neal Meitler

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